>Deciding on your audience
The first step toward developing an appropriate marketing strategy is to know your audience. Are they 15 to 25 year old gamers? 21 to 40 year old football fans?
- >Creating a Psychological Process Profile
Secondly, you should create a hypothetical psychological process a buyer of your product will take as a result of your marketing efforts. Read more about - >Connect a Type of Marketing Strategy
Based on your understanding of the target audience and the process you wish to take them through, choose a type of marketing strategy that you believe will have the greatest positive impact. - >Assess your Efforts
With whatever data is available through your marketing methods, assess whether your assumptions were correct and react accordingly.
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